from Freshworks Founder:
Product Lead Growth is all about business. It focuses on bringing people to the product. Canva and Invision are good examples of product lead growth. Its all about brining people to the products. Cons of product led growth is the Pros itself. Easy In means Easy out. Product Execution should be stellar else people will come in and go out. Product marketing reports to product.
A sales led business grows with the number of sales people in the team growing. So sales led growth will face blockers in the Initial phases of the growth. For an early stage startup pick either one. don't pick two.
Revenue vs Sales Model (Typical Data observed in the Industry)
PLG Examples → ChargeBee had no signup/email to show their product and removed friction in making people experience their product. For a product testing by Freshworks, instead of asking contact details of the potential client before testing the product, Freshworks let the potential client to use the product and then asked the client to enter their name and contact details as a record inside the product. This collected the data and made the potential client experience the product.
Build product for teams rather than companies
Every stage of the funnel you need to check for leaks and stop it. Freemium products + google ad words can bring in a lot of people into the funnel. Discoverability and simplicity are important. In a sales led growth you need product led retention than cancellation. NPS - how many referrals do you get. A growth hacker's role is coming up with all these ideas.
Three Important suggestions for product led growth → 1. Creating Excitement; 2. Super cool Product Execution; 3. Product Obsession.