Dear AL,
Daniel Kahneman won a noble for his work. In his book 'Thinking fast and slow' he explains that the mind has two different types of thinking, one is irrational and the other is rational. And only 5% of the thinking happens in a rational way. Last year he released another book 'Noise: A flaw in Human judgment'.
Thinking, Fast and Slow - Wikipedia
You could look at the ted talks of Dan Arley. He also has a book named 'predictably irrational'. Dan has tried to focus on how the irrational mind behaves and decides.
Predictably Irrational - basic human motivations: Dan Ariely at TEDxMidwest
Are we in control of our decisions? | Dan Ariely
Predictably Irrational - Wikipedia
This is a small book which has 50 frameworks like SWOT etc.(MBA type)
Naval's podcasts are very crisp, heavily reflective & very thoughtful analysis of the world systems.