<aside> 💡 Rapido Core Value prop: low cost intracity A to B.

</aside>

• Value prop for public transport users: 💨travel to and from from the 🚌 🚇 station quickly.
• Value prop for students/young employees: ↙️ 💵 Cheaper than taxi and faster than 🚌 public transport. Way to meet friends or go college/office quickly. (day when no time for 🚌).
• Value prop for those who don’t prefer public transport: The cheapest option intracity A to B.
• Value prop for tier 2 cities: In an affordable way removes the problem of lack of good local public transport. And only peer-peer 📦 delivery provider. Rapido is in 100+ cities unlike Dunzo which is just in 8.

Value prop as Experienced by users: Rapido offers bikes and autos. But bikes play the major role.

🏍️ Fast booking experience in market. As Rapido is the biggest network of 🏍️ taxi.

💨 Reach destination fast as 🏍️ 2-wheelers cut through the traffic

🤑 Lowest cost compared to 🚘 taxis

📱 Uncluttered app (compared to competition)

Active user:

• Made 3 bookings and is continuing to make at-least 1 booking a month.

Natural Frequency Upper ↗️ Limits :

1. 👨🏾‍💼Power User:
   1. Month limit: 40-60
   2. Day limit: 4-6
2. 🤝 Core User: 10/month