<aside> <img src="/icons/compose_brown.svg" alt="/icons/compose_brown.svg" width="40px" /> Key Objective: Drive feature usage habit for at least one premium feature for every user

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<aside> 🚧 Drive premium features without hampering current onboarding to set up a link quickly.

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<aside> 👥 Key User insights:

• Current onboarding is a system-1 flow. Navigating further into premium features is optional and ignored.
• Low app visit frequency. People set up their links and need help logging in.
• Hence most 15-day free trials today end in futile without customers truly experiencing the benefit of premium features. </aside>

<aside> 🪄 Domain Insight:

• The low success in having customers experience the premium feature’s benefits in the trial.
• Customers who select paid plan on the pricing page are sent to the ‘sign up for free’ flow. </aside>

<aside> 💪🏻 Bet, Lever helps the growth model’s objective:

• 🤔 Every customer experiences a custom recommended premium feature’s benefit during onboarding. And hence ⬆️ increase FTP. </aside>

Identifying the ICP

Current - Onboarding tear down - page by page

High-level mapping problem & solution

Redesigned onboarding

📈 Activation Metrics