Ask your developer:

This book is about people how developers and business people can work together to solve problems of the user. The book is a narration by the founder of Twilio.

shame and blame culture in big companies lets their technology team not to take risks

even banking is becoming a software industry

build vs die a natural law of business

digital supply chain is critical to success in the digital world.

software supply chain delivers re usable chunks of code which developers use, they are called APIs.

The third great era of software

1. Software sold
2. software as a service. Started by salesforce
3. platform business model / API

API based business models:

• AWS grew 0 to 40 b USD revenue in 12 years. amazon faced chaos in internal team communication with huge monolith services. so they split and allowed each team to run their own service.
• Why build a microservice when you can use an API of the same service which is build very efficiently?
  • New relic: monitor website services
  • stripe
  • twilio (1000 microservices)
  • google maps
• does it matter - the logo of microservices?
• Transfer pricing: holding teams accountable for costs and deciding where to put their resources for budget cycles. small teams are accountable for their efficiency services. they have to create pricing.
• cloud services are the modern building blocks for modern developers. build and buy.
• decision makers should be on pace...which microservices to buy and which ones to build. anything is customer facing should be build. because that makes the differentiation. developers are the 1st to know if there are new things in the digital supply chain

What drives developers (motivation and demotivation)

• Twilio CEO identifies himself as a software developers while onboarding them.
• Developers have itch to build.
• Flow and concentration for a developer are important